Premier Graphics
& Animation
Work with us
Menu
Studio
OverviewServicesCapabilitiesThe Collection
Institute
OverviewProgrammesCourse libraryHow we teachCareersGuidesFor universities
Journal About Contact Work with us
Content Creation · MS elective · 3 credit hours · 16 sessions

Social Media Strategies

This management-level course moves beyond individual posts to focus on high-level brand strategy. Students will learn to build comprehensive social media frameworks that align with business goals. The curriculum covers competitive analysis, crisis management, influencer relationship management, and the ability to interpret complex analytics to prove Return on Investment (ROI) to stakeholders.

§ 01 By the end you can
  1. Develop a cohesive Social Media Marketing Strategy aligned with business KPIs
  2. Conduct competitive audits and SWOT analyses for brands
  3. Discern the unique demographic and content requirements of each platform
  4. Manage paid social advertising budgets and targeting (Meta Ads Manager)
  5. Analyze metrics to calculate ROI and optimize future campaigns
§ 02 Sixteen sessions

The whole semester.

  1. 01The Strategic Landscape: Organic vs. Paid
  2. 02Setting KPIs: Reach, Engagement, Conversion
  3. 03Audience Personas & Segmentation
  4. 04Platform Selection: Where does your audience live?
  5. 05Content Pillars & The Content Calendar
  6. 06Brand Voice & Tone Guidelines
  7. 07Community Management Strategy
  8. 08 · MidtermMidterm Examination
  9. 09Paid Strategy: Ad Funnels & Retargeting
  10. 10Influencer Marketing Strategy
  11. 11B2B Strategy (LinkedIn) vs. B2C (TikTok/IG)
  12. 12Social Listening & Sentiment Analysis
  13. 13Crisis Management: The PR Response Plan
  14. 14Tools of the Trade: Hootsuite/Buffer/Sprout
  15. 15Reporting: Creating the Monthly Deck
  16. 16Final Project: The Comprehensive Brand Audit

Midterm around session 8. Final project briefed at session 8 or 9 and developed in stages until the juries.

§ 03 Final project

Final Project: The Comprehensive Brand Audit

How it’s judged

Recommended reading
  1. Social Media Marketing All-in-One For Dummies by Jan Zimmerman
  2. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
  3. One Million Followers by Brendan Kane
  4. Strategic Social Media: From Marketing to Social Change by L. Meghan Mahoney
  5. Contagious: Why Things Catch On by Jonah Berger
More in Content Creation
Audience Engagement and Experience DesignContent is king, but engagement is the queen. This course merges User Experience (UX) design with community psychology.
Changing Political Attitude through Social MediaThis course intersects political science, psychology, and media studies. It examines how social media platforms engineer public opinion, mobilize activism, and deepen polarization.
Content Moderation and SafetyThis course addresses the "essential workers" of the internet: content moderators. It examines the policies, tools, and human labor required to keep digital platforms safe.
Content Monetization and Revenue Streams"Views are vanity; revenue is sanity." This course explores the complex economics of the modern media landscape.
Crafting Social Media Contagious ContentWhy do some ideas spread like wildfire while others die? This course explores the science of virality. Drawing on behavioral psychology and network theory, students will deconstruct the anatomy of "Contagious" content.
Cross-Platform Content Repurposing"Create Once, Publish Everywhere" (COPE). This efficiency-focused course teaches the workflow of taking a single piece of "Pillar Content" (like a podcast or long-form video) and fracturing it into dozens of micro-assets for TikTok, Twitter, LinkedIn, and Instagram.