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Creative Arts Fest

An entrepreneurial festival where students set up stalls, sell what they make and host other universities.

The Creative Arts Fest turns coursework into business. Students set up stalls and sell products and services they’ve designed and made: prints, illustrations, merchandise, photography, portraits, crafts.

They also market the event themselves to maximise footfall, and invite the public and creative departments from other universities. For many students it’s the first time they price, sell and talk about their own work.

Playful white ceramic objects shaped like dice, hooks and knobs with red dots, on grey.
Pl. 119 White Dice

The rest of the PGA model

3D render of a thick yellow book with an orange clock stamp and the word "programme" on blue.
Industry-Responsive CurriculumCourses revised continuously from three inputs: industry advisers, alumni in their first jobs, and the tools studios are adopting.
A lone viewer seated in a gallery hung with small framed photographs under a "Photographic Evidence" sign.
Two-Tier JuriesEvery final project defended twice: to faculty at an internal jury, then to working professionals at an external jury.
Artist studio wall layered with photographs, sketches, tracing paper and a black-and-white portrait of a smoking man.
Mentorship & Feedback LoopFaculty mentor students through every stage of the final project, so the work improves before industry sees it.
Dark gallery filled with a wall of old CRT TVs and monitors playing different video clips.
Immersive LearningLearning outside the classroom: studios, broadcasters, galleries, presses, live shoots, workshops, competitions and community work.
Hands writing scene details on a film clapperboard on set, tripod and cables behind.
Industry-Based ProjectsCoursework built on real briefs from industry partners, judged by the people who wrote them.
Grid of bright neon event and exhibition posters in pink, lime and orange.
Brand ActivationsStudents are assigned real brands and graded on pre-launch, launch and post-launch work by the brands’ own managers.
Black-and-white theatre photograph: performers in black form a circle of outstretched hands around a central figure.
Annual Function & SocietiesA showcase run entirely by students, from art direction and set design to theatre, marketing and sponsorship.
Constructivist collage: a steep striped staircase, black sun, orange dot and red triangle with two small figures climbing.
Level UpA continuous path from a four-month certificate to a master’s, with credits carried forward so you can stop at any rung with a qualification and come back later.
Art student with a long ponytail drawing a large charcoal figure composition in a studio full of plaster casts.
Professional Instructor ProgrammeIndustry professionals trained to teach and mentor, so students learn from people who do the work.