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How we teach

Brand Activations

Students are assigned real brands and graded on pre-launch, launch and post-launch work by the brands’ own managers.

In brand activation projects, student teams are assigned a brand to promote. They plan and run the pre-marketing, the launch and the post-launch phase, using everything they’ve learnt about content, design, events and media.

Brand managers visit to evaluate the work at each stage. Students learn to work to a client’s goals and timeline, and brands see a new generation’s ideas for their audience.

How it runs

  1. Assignment

    Teams are matched with a brand and receive a brief.

  2. Pre-marketing

    Research, strategy and teaser content.

  3. Launch

    Activation, event or campaign in market.

  4. Post-launch

    Follow-up content and results.

  5. Evaluation

    Graded by the brand’s managers.

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Pl. 047 Leave Your House

The rest of the PGA model

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Industry-Responsive CurriculumCourses revised continuously from three inputs: industry advisers, alumni in their first jobs, and the tools studios are adopting.
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Two-Tier JuriesEvery final project defended twice: to faculty at an internal jury, then to working professionals at an external jury.
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Mentorship & Feedback LoopFaculty mentor students through every stage of the final project, so the work improves before industry sees it.
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Immersive LearningLearning outside the classroom: studios, broadcasters, galleries, presses, live shoots, workshops, competitions and community work.
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Industry-Based ProjectsCoursework built on real briefs from industry partners, judged by the people who wrote them.
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Creative Arts FestAn entrepreneurial festival where students set up stalls, sell what they make and host other universities.
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Annual Function & SocietiesA showcase run entirely by students, from art direction and set design to theatre, marketing and sponsorship.
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Level UpA continuous path from a four-month certificate to a master’s, with credits carried forward so you can stop at any rung with a qualification and come back later.
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Professional Instructor ProgrammeIndustry professionals trained to teach and mentor, so students learn from people who do the work.