Industry-Based Projects
Coursework built on real briefs from industry partners, judged by the people who wrote them.
Industry partners bring real briefs into the classroom: a campaign, an identity, a short film, a set of social content. Students work them as coursework under faculty supervision, and the partner reviews the results.
The industry linkages team manages the agreement, assigns projects to the right courses and, where work is used commercially, sets out how revenue is shared between the institution and the students.
What’s included
- Live briefs
- Real problems from brands, agencies and organisations.
- Partner reviews
- Feedback and selection by the brief’s owner.
- Agreements
- Terms for use of student work.
- Revenue sharing
- Students share in commercial use of their work.
The rest of the PGA model
 | Industry-Responsive Curriculum | Courses revised continuously from three inputs: industry advisers, alumni in their first jobs, and the tools studios are adopting. |
 | Two-Tier Juries | Every final project defended twice: to faculty at an internal jury, then to working professionals at an external jury. |
 | Mentorship & Feedback Loop | Faculty mentor students through every stage of the final project, so the work improves before industry sees it. |
 | Immersive Learning | Learning outside the classroom: studios, broadcasters, galleries, presses, live shoots, workshops, competitions and community work. |
 | Brand Activations | Students are assigned real brands and graded on pre-launch, launch and post-launch work by the brands’ own managers. |
 | Creative Arts Fest | An entrepreneurial festival where students set up stalls, sell what they make and host other universities. |
 | Annual Function & Societies | A showcase run entirely by students, from art direction and set design to theatre, marketing and sponsorship. |
 | Level Up | A continuous path from a four-month certificate to a master’s, with credits carried forward so you can stop at any rung with a qualification and come back later. |
 | Professional Instructor Programme | Industry professionals trained to teach and mentor, so students learn from people who do the work. |